Reading Journal Entry: Blink, by Malcolm Gladwell

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell has been a #1 NY Times best-seller, as was his previous The Tipping Point.

Plus, he looks pretty fly:

Blink is about the swift, unarticulate powers of the mind. We have the power to make judgements in the blink of an eye, although often we don't realize the power of these judgements. That's it, in a nutshell. Gladwell presents a number of examples of people's ability to make very accurate snap judgements. He also discusses why people sometimes make the wrong decision. The crux: more information is not always better. This lines up nicely with the recent stories about research into memory: people with good memories don't remember more stuff, they just remember less extraneous stuff.

Blink is a nice light romp through brain power, which will no doubt make it a darling of the business community.

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